The Power of KerrBloom Pow!

Attention to all Melbourn-ians, some of you may wonder what’s with all the commotion at David Jones last Wednesday (10^th August) at 1pm-ish. I tell you why, the infamous supermodel Miranda Kerr was spotted in David Jones Bourke Street Mall, attending David Jones Spring/Summer fashion preview. And fortunately, I was there to capture this event.

If you see in the picture, there are people sitting beside the runway, and FYI: its not limited to RSVP; Its just ordinary people that have been queuing since morning, to be able to sit there. It reminds me about the recent statement from Russel Howcroft in Gruen Transfer. He basically said that having a celebrity endorsement is about getting the communication and interaction with the public. And having Miranda Kerr seems the perfect fit to represent David Jones. Not just the fact that she is a world renown supermodel, yet also a businesswoman with her skin care line KORA, and also a wife to Hollywood’s heartthrob, Orlando Bloom. It is allowing the public to relate to her in so many different ways.

Oh, and don’t forget the power of internet.

credits to: TheVine.com, PopSugar.com, JustJared.buzznet.com, CentralWesternDaily.com, FadedYouth.com, and HeraldSun.com

It is not just giving David Jones a full Nationwide attention, and yet, it giving them a WORLDWIDE attention. Even JustJared.buzznet.com is a USA-based entertainment blog that have estimately 1 million viewers each months, reported her attendance in David Jones. Talking about worldwide attention, don’t forget the power of social media.

Take me as an example of the public point of view, I was terribly excited to see her there, and I (the Facebook and Twitter junkie) immediately tweet and upload photos of her to my Facebook. Imagine all the people there are tweeting and uploading photos of her to their Facebook… thousands of exposure for David Jones, and immediate word-of –mouth promotion.

I must say, David Jones done brilliantly on this celebrity endorsement strategy.

Talking about David Jones, I recently spotted this about Myer Spring/Summer event that held at the same day in Eveleigh. Hmmm…this is getting interesting.

credits to TheAge.com

Well peeps, what do you think? Do you agree with Russel Howcroft? is having a celebrity endorsement always the best options for a company to communicate to the public? or it is merely a gimmick?

Leave a comment and tell me what you think! :)

Cheers!