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| Courtesy to tumblr.com |
It has been a while since my last blog post, as i have been caught up with stuffs lately, but i have been aching to ask this though; Have you ever think that the
world getting much scarier than before? Thanks to the ‘social’ advancements, we
got to experience the dramatic alterations to our lives before we even notice
it was changed.
When I was a kid, my parents
always encouraged me to play outside, socialize with other kids, and use my
imagination even more. But now, how many kids these days holding their own
iPad, glued to computer games and could not be bothered to look people in the
eyes when they are talking? A lot. Well, maybe the world has changed, these
‘social’ advancements has bring forth a new generations, a generations that
even I was scared of; the generation Y-bother.
People may call it the
screenagers, the generation z, the iGeneration, but I call it the generation
Y-bother. Why? Because the now generation are much more impatience than before,
the digital content that available almost immediately all the time translated
into the real world, making memory is something that only found in a hard
drive; when you need any information, just google it.
The generation Y-bother’s brain
is hyper alert to multiple streams of information; the brain might be sharp,
but the depths of understanding towards wider context and attention are
blunted. Not only the attention and understanding can be shallow, but these
wide access to information removing the necessity for direct human
interactions, breeding the generation that prefers to deal with machine than
human.
You and I may be part of this
generation too! Let me ask you this, how many times in a day did you check your
friends activities on facebook or check out their tweets instead of talking to
them directly? These networks give you the ambient awareness or intimacy in a
way that you wouldn’t usually have access to, because time and space make it
impossible. Not only that it reshaping the time and proximity, but it also give
us the power to be able to personalized and distribute information easily
creating more focus on our selves, and heighten the need to assert our
individuality; making commitments seems impossible, as this generation believe
that better things that suited them will always come up.
As a marketer it is crucial to
understand the people, understand what is going on now in the world. Everything
has changed. The instant gratification and the ambient intimacy that rapid
streams of information had given, making the twenty first century generation is
lack of resilience and believes that if everything goes wrong, all they should
do is press a button, and they could go back to first attempt.
This is why the generation
Y-bother is scary. Even I was scared of what I will become after all these
changes. I think, all we have to do is just embrace it. As Andre Gide says “Man cannot discover new oceans unless he
has the courage to lose sight of the shore“
Ready to embrace? What do you
guys think?
Leave comments below,
'Till then,
Tha! xx