The generation Y-bother ?

Courtesy to tumblr.com

It has been a while since my last blog post, as i have been caught up with stuffs lately, but i have been aching to ask this though; Have you ever think that the world getting much scarier than before? Thanks to the ‘social’ advancements, we got to experience the dramatic alterations to our lives before we even notice it was changed.

When I was a kid, my parents always encouraged me to play outside, socialize with other kids, and use my imagination even more. But now, how many kids these days holding their own iPad, glued to computer games and could not be bothered to look people in the eyes when they are talking? A lot. Well, maybe the world has changed, these ‘social’ advancements has bring forth a new generations, a generations that even I was scared of; the generation Y-bother.

People may call it the screenagers, the generation z, the iGeneration, but I call it the generation Y-bother. Why? Because the now generation are much more impatience than before, the digital content that available almost immediately all the time translated into the real world, making memory is something that only found in a hard drive; when you need any information, just google it.

The generation Y-bother’s brain is hyper alert to multiple streams of information; the brain might be sharp, but the depths of understanding towards wider context and attention are blunted. Not only the attention and understanding can be shallow, but these wide access to information removing the necessity for direct human interactions, breeding the generation that prefers to deal with machine than human.

You and I may be part of this generation too! Let me ask you this, how many times in a day did you check your friends activities on facebook or check out their tweets instead of talking to them directly? These networks give you the ambient awareness or intimacy in a way that you wouldn’t usually have access to, because time and space make it impossible. Not only that it reshaping the time and proximity, but it also give us the power to be able to personalized and distribute information easily creating more focus on our selves, and heighten the need to assert our individuality; making commitments seems impossible, as this generation believe that better things that suited them will always come up.

As a marketer it is crucial to understand the people, understand what is going on now in the world. Everything has changed. The instant gratification and the ambient intimacy that rapid streams of information had given, making the twenty first century generation is lack of resilience and believes that if everything goes wrong, all they should do is press a button, and they could go back to first attempt.

This is why the generation Y-bother is scary. Even I was scared of what I will become after all these changes. I think, all we have to do is just embrace it. As Andre Gide says “Man cannot discover new oceans unless he has the courage to lose sight of the shore“

Ready to embrace? What do you guys think?

Leave comments below,

'Till then,

Tha! xx