When you think about online advertising, what is the first
thing that came out in your mind? Banner ad? Pop-up banners in every websites?
Well, it seems that McCann Erikson Israel, one of world's largest advertising agency has
developed a brilliant idea for a new platform to advertise and conduct their online
promotional activities. It is through creating messages that is placed besides
the site's URL.
“♥♥♥ I told my friend: “For Her, I would swim across the ocean” ♥♥♥
“♥♥♥ Cellcom Presents: First Love, Season 2. Press enter to watch ♥♥♥”
It was first developed for Cellcom, an
Israel-based telecommunications company to promote their recent ‘First Love’
campaign which mainly focused on young adults and teenage first love
experience. Which i think is rather an innovative and creative idea that i think it is something new to the advertising industry. Will it work effectively to attract attention? i must say, they certainly grab mine.
What do you guys think? Is this just another attempt to
innovating a new ad space, or it is rather seen as a breath of fresh air to online
advertising?
Sound off below, and tell me what you think! :)