"because the companies that make this trying to trick the girls into buying the pink stuff instead of the stuff that boys want to buy, right?!"
When i browse through YouTube the other day, i came across this, and what amused me is, i completely 100% in utter shock to hear what she has to say about a mere things like "pink stuff" and "superheroes". In near the end of the video, she even said: "why do girls have to buy some princesses?!some girls like superheroes, some girls like princesses; some boy like superheroes, some boy like princesses. So why girls have to buy pink stuff and boys buy different color stuff?"
Despite the recent baby-mama controversy surrounding the mega popstar Justin Bieber, he making headlines with his recent collaborations with Mariah Carey on "All I Want For Christmas Is You"; a newer version of Carey's megahit which was in the Bieber's newly-released "Under The Mistletoe" holiday album.
The music video has show first Mariah Carey's post-pregnancy body in sexy santa claus outfit, while Justin Bieber and his friends shop for holiday gifts like Nintendo DS in Macys. Not just it is an obvious GIMMICK of Macys and Nintendo's marketing strategy but... i kinda found this video a little OFF.
Throughout the end of the video, Mariah Carey (41) and Justin Bieber (17) share more than a few Flirty looks, and some parents are not please (look at these pro-cons comments)
It's not that i against Justin Bieber nor the idea of marketing strategy put up by Macys and Nintendo DS. but if i were these brands, i might want to carefully analyze the script and reviewing the music video before it was launched to the public. As i don't think it will be appropriate for brand such Macys and Nintendo DS to be associated with a teenage boy flirting with a much older women.
Regardless the off-ness of the video, i guess Macys did a terrific job with the whole idea of incorporating the brand into Justin Bieber's latest video, though i have to say it is too marketing gimmicky. And sometimes, too gimmicky marketing strategy could put the brand's image to be seen as insincere......but, you can always blame the music video's director.
What do you think? Is the video is too marketing strategy gimmick from Macys?
