The Power of KerrBloom Pow!

Attention to all Melbourn-ians, some of you may wonder what’s with all the commotion at David Jones last Wednesday (10^th August) at 1pm-ish. I tell you why, the infamous supermodel Miranda Kerr was spotted in David Jones Bourke Street Mall, attending David Jones Spring/Summer fashion preview. And fortunately, I was there to capture this event.

If you see in the picture, there are people sitting beside the runway, and FYI: its not limited to RSVP; Its just ordinary people that have been queuing since morning, to be able to sit there. It reminds me about the recent statement from Russel Howcroft in Gruen Transfer. He basically said that having a celebrity endorsement is about getting the communication and interaction with the public. And having Miranda Kerr seems the perfect fit to represent David Jones. Not just the fact that she is a world renown supermodel, yet also a businesswoman with her skin care line KORA, and also a wife to Hollywood’s heartthrob, Orlando Bloom. It is allowing the public to relate to her in so many different ways.

Oh, and don’t forget the power of internet.

credits to: TheVine.com, PopSugar.com, JustJared.buzznet.com, CentralWesternDaily.com, FadedYouth.com, and HeraldSun.com

It is not just giving David Jones a full Nationwide attention, and yet, it giving them a WORLDWIDE attention. Even JustJared.buzznet.com is a USA-based entertainment blog that have estimately 1 million viewers each months, reported her attendance in David Jones. Talking about worldwide attention, don’t forget the power of social media.

Take me as an example of the public point of view, I was terribly excited to see her there, and I (the Facebook and Twitter junkie) immediately tweet and upload photos of her to my Facebook. Imagine all the people there are tweeting and uploading photos of her to their Facebook… thousands of exposure for David Jones, and immediate word-of –mouth promotion.

I must say, David Jones done brilliantly on this celebrity endorsement strategy.

Talking about David Jones, I recently spotted this about Myer Spring/Summer event that held at the same day in Eveleigh. Hmmm…this is getting interesting.

credits to TheAge.com

Well peeps, what do you think? Do you agree with Russel Howcroft? is having a celebrity endorsement always the best options for a company to communicate to the public? or it is merely a gimmick?

Leave a comment and tell me what you think! :)

Cheers!

Google Apps vs Office 365 - Which one would you rather choose?

credits to: DaPicsProductions via YouTube

"His ads are unsolicited based on what you type, Makes you wanna ditch Gmail and go Office 365."

It is just part of the lyrics in the recent spoofs video made by Microsoft that was leaked to the web. The video was shown in the Microsoft’s annual Global Exchange Sales conference in July 2011, in front of 15,000 Microsoft’s employees; does it really leaked on to the Internet? Or is it a just gimmick to hype the Office 365?

Regardless of it, this video pointed out some inevitable fact about Google Apps (service provided that includes Google Docs,Talks, groups, Calendar, Sites,and Gmail), especially Gmail. They pointed out how Google are capable to detect some of the keywords from our mails and display ads that they thought are relevant and something that you will be interested on. What makes this Google system very attractive is that they allows businesses and marketers to target the exact market with the right offers that caters their preferences, at the right time. Also, they are seen as the future of the Marketing industry, as it caters small business to promote their business with relatively small amount of money, as they only pay for Cost-per-Click.

In contrast with Google Apps, in June 2011, Microsoft launch the Office 365 that is a software plus services which includes the Microsoft Office suite of desktop applications and hosted versions of Microsoft's Server products that are able to be accessed and shared through the Internet (in short: Its just Microsoft’s version of Google Apps). And their competitive advantage over Google Apps are Ads-free service. But, my question is, does it really matter? How often do you pay attention to these ads? Does it really effective? Not to mention the invasion of privacy conducted by Google to detect all the users preferences.

So, which one would you rather choose – turn into Office 365 or  stay true to Google Apps?

Tell me what you think, and leave some comments below! 

Gimmick More: Need not Need?

Welcome to "Gimmick More : Need not Need?" by Feliciana Natali W.


Let me first introduce myself, I am an undergraduate student in Monash University, studying Marketing and Behavioral Studies. It has been a while that i want to start a Marketing blog, but never really found a chance to. And thanks to eMarketing unit, i can finally start my marketing blog, Gimmick More : Need not Need?


The name 'Gimmick More' came after countless personal experience of buying some things that purely because of the advertisements, and some of them turned out to be disappointing; from there on, i think of Advertisements = Gimmick. 
Along the way, as a marketer myself, sometimes Gimmick is all you need to get the maximum exposure. And nowadays, it just happen through numerous different channels and the fastest one is Internet!


Therefore, this blog will discuss anything that is related to marketing, mainly focusing on Electronic Marketing.
It will mainly cover popular aspects, like:

• Popular marketing practices,
• Social Media and businesses,
• eMarketing breakthrough,
• Digital Marketing campaigns and advertisements,
• anything that is DIGITALIZED! 

so, STAY TUNE and feel free to drop some comments!






Catch'ya!