credits to: DaPicsProductions via YouTube
"His ads are unsolicited based on what you type, Makes you wanna ditch Gmail and go Office 365."
It is just part of the lyrics in the recent spoofs video made by Microsoft that was leaked to the web. The video was shown in the Microsoft’s annual Global Exchange Sales conference in July 2011, in front of 15,000 Microsoft’s employees; does it really leaked on to the Internet? Or is it a just gimmick to hype the Office 365?
Regardless of it, this video pointed out some inevitable fact about Google Apps (service provided that includes Google Docs,Talks, groups, Calendar, Sites,and Gmail), especially Gmail. They pointed out how Google are capable to detect some of the keywords from our mails and display ads that they thought are relevant and something that you will be interested on. What makes this Google system very attractive is that they allows businesses and marketers to target the exact market with the right offers that caters their preferences, at the right time. Also, they are seen as the future of the Marketing industry, as it caters small business to promote their business with relatively small amount of money, as they only pay for Cost-per-Click.
In contrast with Google Apps, in June 2011, Microsoft launch the Office 365 that is a software plus services which includes the Microsoft Office suite of desktop applications and hosted versions of Microsoft's Server products that are able to be accessed and shared through the Internet (in short: Its just Microsoft’s version of Google Apps). And their competitive advantage over Google Apps are Ads-free service. But, my question is, does it really matter? How often do you pay attention to these ads? Does it really effective? Not to mention the invasion of privacy conducted by Google to detect all the users preferences.
So, which one would you rather choose – turn into Office 365 or stay true to Google Apps?
Tell me what you think, and leave some comments below!
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