Recently Toyota has launched a new features on their
website called “Social Snap Shot” that was developed by Glueisobar, that allows
the user to select a maximum of ten off the user’s facebook friends, and it
allows you to get a video summary of your friends updates depending on the
updates time period you would like to receive (usually: daily, weekly, and
monthly).
I must say, I am impressed by the idea of developing
“social snap shot”, however, I don’t see how it relevant to the total brand
image of Toyota Yaris. Yes, they might want to be perceived as youthful,
upbeat, and exciting brand, but do you have to go to that extend and develop
your ‘own facebook’? I don’t personally see how it relevant in developing a
social updates summary of your friend with a car brand.
That is what I feel with some of the facebook or the
‘so-called-social media’ tools that has been used by numerous brands these
days. Somehow they don’t seem to fully understand how to engage with customers
through the help of social media while being relevant to their brand message or
image at the same time; and merely seen as a ‘social media trend follower’.
What do you think?is this "Social snapshot" idea are relevant to their product?
Leave you comments below, and tell me what you think! :)
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