Today in the Past.

Do you ever wonder how Social Media would be advertised in the 1960s?

 

 

Don't you feel lucky that you were born today? ;)

just so you know...

Courtesy of: Andre Rangel via 9GAG

Toyota gets social with "Social Snapshot" application

Recently Toyota has launched a new features on their website called “Social Snap Shot” that was developed by Glueisobar, that allows the user to select a maximum of ten off the user’s facebook friends, and it allows you to get a video summary of your friends updates depending on the updates time period you would like to receive (usually: daily, weekly, and monthly).

I must say, I am impressed by the idea of developing “social snap shot”, however, I don’t see how it relevant to the total brand image of Toyota Yaris. Yes, they might want to be perceived as youthful, upbeat, and exciting brand, but do you have to go to that extend and develop your ‘own facebook’? I don’t personally see how it relevant in developing a social updates summary of your friend with a car brand.

That is what I feel with some of the facebook or the ‘so-called-social media’ tools that has been used by numerous brands these days. Somehow they don’t seem to fully understand how to engage with customers through the help of social media while being relevant to their brand message or image at the same time; and merely seen as a ‘social media trend follower’.

What do you think?is this "Social snapshot" idea are relevant to their product? 

Leave you comments below, and tell me what you think! :)

Social Media breakthrough for Disney "Toy Story 3"

I have recently developed a video about: How The Walt Disney Company utilize Social Media. And i have to be honest, i am totally impressed with their initiatives and efforts in utilizing every media platform out there to delivering their message for Disney fans around the world. And particularly in this video, i analyze how they utilizing social media like: Myspace, Twitter, Youtube, and Facebook in promoting Toy Story 3.

There are two innovative methods that they implement within the period of promotion. 

1. Promoted Trending Topic on Twitter.

     While i was researching about their means of promotions during the release of Toy Story 3, i found that The Walt Disney Company has utilize every single possible way of promotions in the internet. And they are not just utilizing them, but they also innovating new platforms, like the sponsored trending topic. They are the FIRST company that ever sponsored a trending topic on twitter.

2. 'Disney Tickets Together' on Facebook.

    Just how aggressive they are in finding new and interesting methods for promoting their movie release, Disney launched Disney Tickets Together. An  application that allows users to purchase tickets without having to leave facebook site, and allow them to see of which their friends have purchased tickets of the film or inviting their friends along when purchasing tickets. Talking about innovations ...

Looking at these efforts that Disney Company had given for the success of Toy Story 3 had made me realize that The Walt Disney Company are continuing to be innovative and always give their best for their fans around the world. It may seem like a business gimmick for some people, but i personally think it is their effort to continually be relevant and delivering the best innovations.

What do you think?is it only just a business gimmick from Disney?

Let me know what you think, and enjoy the video! :)