Today in the Past.

Do you ever wonder how Social Media would be advertised in the 1960s?

 

 

Don't you feel lucky that you were born today? ;)

Talk of the World: "Politicians and Social Media"

Ever since the huge success of Obama's "Hope" campaign, there has been many politicians that becoming aware of the power and influence of social media. In the wake of upcoming election in November 2012, Rick Perry from The Republican Party had launched a video called "Strong" via YouTube that has gone viral. This video had caused an uproar due to its provocative messages delivered by him, that arising in the debate on the internet; which in the video, he point that there's something wrong in US, when gays are allowed to serve in the military, and Obama's war in religion?. In a way, it is true that he had his 15 seconds of fame (in his case, it's 31 seconds) but, is it a wise decision to had these messages as the theme of your campaign in such free and liberal country like the United States? 

Well, that's different for sure. But with approximately 745,000 dislikes and countless parodies on YouTube...i don't think it is a good idea for a politicians, let alone a candidate for presidency. 

Another "Politicians vs Social Media" encounter was the Secretary of State Bill Gardner's (#BillGardnersFact) that has become a twitter trending topic due to his firm stance on the state's first-in-the-nation primary; in which he made a statement that he has complete control over setting the date of the primary and urging Nevada to move its caucus a few days to allow Iowa and New Hampshire to hold their contests in January. 

I guess Justin Bieber and Rebecca Black isn't the only one that got their 15 seconds of fame through the internet....

The Pink Stuff Chronicles

‎"because the companies that make this trying to trick the girls into buying the pink stuff instead of the stuff that boys want to buy, right?!" 

When i browse through YouTube the other day, i came across this, and what amused me is, i completely 100% in utter shock to hear what she has to say about a mere things like "pink stuff" and "superheroes". In near the end of the video, she even said: "why do girls have to buy some princesses?!some girls like superheroes, some girls like princesses; some boy like superheroes, some boy like princesses. So why girls have to buy pink stuff and boys buy different color stuff?"

WOW.

even a five year-old girl can tell...

what a smart cutie :)

baby, all i want for christmas is NOT you...

Despite the recent baby-mama controversy surrounding the mega popstar Justin Bieber, he making headlines with his recent collaborations with Mariah Carey on "All I Want For Christmas Is You"; a newer version of Carey's megahit which was in the Bieber's newly-released "Under The Mistletoe" holiday album. 

The music video has show first Mariah Carey's post-pregnancy body in sexy santa claus outfit, while Justin Bieber and his friends shop for holiday gifts like Nintendo DS in Macys. Not just it is an obvious GIMMICK of Macys and Nintendo's marketing strategy but... i kinda found this video a little OFF. 


Throughout the end of the video, Mariah Carey (41) and Justin Bieber (17) share more than a few Flirty looks, and some parents are not please (look at these pro-cons comments)

It's not that i against Justin Bieber nor the idea of marketing strategy put up by Macys and Nintendo DS. but if i were these brands, i might want to carefully analyze the script and reviewing the music video before it was launched to the public. As i don't think it will be appropriate for brand such Macys and Nintendo DS to be associated with a teenage boy flirting with a much older women. 

Regardless the off-ness of the video, i guess Macys did a terrific job with the whole idea of incorporating the brand into Justin Bieber's latest video, though i have to say it is too marketing gimmicky. And sometimes, too gimmicky marketing strategy could put the brand's image to be seen as insincere......but, you can always blame the music video's director. 

What do you think? Is the video is too marketing strategy gimmick from Macys?

Social Media breakthrough for Disney "Toy Story 3"

I have recently developed a video about: How The Walt Disney Company utilize Social Media. And i have to be honest, i am totally impressed with their initiatives and efforts in utilizing every media platform out there to delivering their message for Disney fans around the world. And particularly in this video, i analyze how they utilizing social media like: Myspace, Twitter, Youtube, and Facebook in promoting Toy Story 3.

There are two innovative methods that they implement within the period of promotion. 

1. Promoted Trending Topic on Twitter.

     While i was researching about their means of promotions during the release of Toy Story 3, i found that The Walt Disney Company has utilize every single possible way of promotions in the internet. And they are not just utilizing them, but they also innovating new platforms, like the sponsored trending topic. They are the FIRST company that ever sponsored a trending topic on twitter.

2. 'Disney Tickets Together' on Facebook.

    Just how aggressive they are in finding new and interesting methods for promoting their movie release, Disney launched Disney Tickets Together. An  application that allows users to purchase tickets without having to leave facebook site, and allow them to see of which their friends have purchased tickets of the film or inviting their friends along when purchasing tickets. Talking about innovations ...

Looking at these efforts that Disney Company had given for the success of Toy Story 3 had made me realize that The Walt Disney Company are continuing to be innovative and always give their best for their fans around the world. It may seem like a business gimmick for some people, but i personally think it is their effort to continually be relevant and delivering the best innovations.

What do you think?is it only just a business gimmick from Disney?

Let me know what you think, and enjoy the video! :)