Today in the Past.

Do you ever wonder how Social Media would be advertised in the 1960s?

 

 

Don't you feel lucky that you were born today? ;)

Talk of the World: "Politicians and Social Media"

Ever since the huge success of Obama's "Hope" campaign, there has been many politicians that becoming aware of the power and influence of social media. In the wake of upcoming election in November 2012, Rick Perry from The Republican Party had launched a video called "Strong" via YouTube that has gone viral. This video had caused an uproar due to its provocative messages delivered by him, that arising in the debate on the internet; which in the video, he point that there's something wrong in US, when gays are allowed to serve in the military, and Obama's war in religion?. In a way, it is true that he had his 15 seconds of fame (in his case, it's 31 seconds) but, is it a wise decision to had these messages as the theme of your campaign in such free and liberal country like the United States? 

Well, that's different for sure. But with approximately 745,000 dislikes and countless parodies on YouTube...i don't think it is a good idea for a politicians, let alone a candidate for presidency. 

Another "Politicians vs Social Media" encounter was the Secretary of State Bill Gardner's (#BillGardnersFact) that has become a twitter trending topic due to his firm stance on the state's first-in-the-nation primary; in which he made a statement that he has complete control over setting the date of the primary and urging Nevada to move its caucus a few days to allow Iowa and New Hampshire to hold their contests in January. 

I guess Justin Bieber and Rebecca Black isn't the only one that got their 15 seconds of fame through the internet....

just so you know...

Courtesy of: Andre Rangel via 9GAG

cracking the "QR Code"

How often did you see a rectangular matrix at the bottom of an advertisement?at the back of a business card? product tags and packaging? It may seem unusual at first, but more and more business and advertisers are utilizing such matrix or codes to provide their audience more informations about the business. Let me first start off by explaining what is QR Codes.

QR Codes is rectangular-shaped and two-dimensional bar codes that often contains URL which able to direct users to access informations provided within that code; which often known as ‘mobile tagging’.   The trend of having QR Codes placed on every print advertisement was initially started in Japan, their escalating popularity reach the United States and Europe along with the immense popularity of Smartphone and 3G networks.

The innovation of QR Codes has literally diminished the term “boundaries”, which it allows unlimited sharing of informations.  When people are passing through informations on the Internet, they are indirectly building a community on their own, for example QR Codes that direct the users to their facebook fan page. Not just building a community on their own, but they also stimulating a different mindset and acts as ‘call of action’ tool. In recent studies by Baltimore advertising agency MGH, they have found numerous reason why people use QR Codes, such as: 

• ·      Secure a coupon, deal or discount (53%),
• ·      Access additional information (52%);
• ·      Enter a sweepstakes (33%);
• ·      Sign up to receive more information (26%);
• ·      Access video (24%)

But the remaining question is, HOW EFFECTIVE THE QR CODE IS?

In the studies by Baltimore advertising agency MGH also found that approximately 72% of smart phone users have the tendency to recall an ad with QR Codes; how cool is that?! This study indicates that people are getting more and more interested and willing to participate in the interactions with ‘QR Coded’ advertisements that signal other additional benefits like deals, coupons, and social media interactions. (further studies: MGH,Inc QR Codes survey results)

It may seem as a potential powerful tool for marketers, but bear in mind that not everyone is aware of QR Codes, quite heartbreaking actually, ... It is such a great technology innovation.

Have you ever try QR Codes? What do you think? Does it have the potential to survive or will it eventually be dead?

Leave your comments below, and share your experience with QR Codes!

Social Media breakthrough for Disney "Toy Story 3"

I have recently developed a video about: How The Walt Disney Company utilize Social Media. And i have to be honest, i am totally impressed with their initiatives and efforts in utilizing every media platform out there to delivering their message for Disney fans around the world. And particularly in this video, i analyze how they utilizing social media like: Myspace, Twitter, Youtube, and Facebook in promoting Toy Story 3.

There are two innovative methods that they implement within the period of promotion. 

1. Promoted Trending Topic on Twitter.

     While i was researching about their means of promotions during the release of Toy Story 3, i found that The Walt Disney Company has utilize every single possible way of promotions in the internet. And they are not just utilizing them, but they also innovating new platforms, like the sponsored trending topic. They are the FIRST company that ever sponsored a trending topic on twitter.

2. 'Disney Tickets Together' on Facebook.

    Just how aggressive they are in finding new and interesting methods for promoting their movie release, Disney launched Disney Tickets Together. An  application that allows users to purchase tickets without having to leave facebook site, and allow them to see of which their friends have purchased tickets of the film or inviting their friends along when purchasing tickets. Talking about innovations ...

Looking at these efforts that Disney Company had given for the success of Toy Story 3 had made me realize that The Walt Disney Company are continuing to be innovative and always give their best for their fans around the world. It may seem like a business gimmick for some people, but i personally think it is their effort to continually be relevant and delivering the best innovations.

What do you think?is it only just a business gimmick from Disney?

Let me know what you think, and enjoy the video! :)