I have recently developed a video about: How The Walt Disney Company utilize Social Media. And i have to be honest, i am totally impressed with their initiatives and efforts in utilizing every media platform out there to delivering their message for Disney fans around the world. And particularly in this video, i analyze how they utilizing social media like: Myspace, Twitter, Youtube, and Facebook in promoting Toy Story 3.
There are two innovative methods that they implement within the period of promotion.
1. Promoted Trending Topic on Twitter.
While i was researching about their means of promotions during the release of Toy Story 3, i found that The Walt Disney Company has utilize every single possible way of promotions in the internet. And they are not just utilizing them, but they also innovating new platforms, like the sponsored trending topic. They are the FIRST company that ever sponsored a trending topic on twitter.
2. 'Disney Tickets Together' on Facebook.
Just how aggressive they are in finding new and interesting
methods for promoting their movie release, Disney launched Disney Tickets
Together. An application that allows users to
purchase tickets without having to leave facebook site, and allow them to see of
which their friends have purchased tickets of the film or inviting their friends
along when purchasing tickets. Talking about innovations ...
Looking at these efforts that Disney Company had given for the success of Toy Story 3 had made me realize that The Walt Disney Company are continuing to be innovative and always give their best for their fans around the world. It may seem like a business gimmick for some people, but i personally think it is their effort to continually be relevant and delivering the best innovations.
What do you think?is it only just a business gimmick from Disney?
Let me know what you think, and enjoy the video! :)
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