"You know you're not the first,
but do you really care?"
This ad by BMW Greece that are supposedly for their premium used car, are such a......i don't know, can't really found an exact word to describe it.
Maybe the message that they are trying to say is, BMW premium car are so beautiful, and it does not matter if it is an used car or you are not the first person to drive it...but, doesn't it sending a totally different message?
Well, i have to be honest i did not get the right message straight away.. i thought they are trying to sending off a completely different message (something have to do with "used women = used car?")
This sort of sexy alluring ad may have attracted most of the male population, but it might also alienating the potential BMW female consumers at the same time. Not just that, they are provoking a certain perception of female which may find this offensive. Sex, women, luxury and car industry may have diddling each other for decades, but do they really have to go this path?
So, i guess wouldn't it be better if you run through it to many (more) different audience before you officially launch it to the public, BMW?
What do you think?
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